About the American family
American Family is the No. 2 insurer in our 2023 rankings, behind only No. 1 USAA. Based in Madison, Wisconsin, the American family began in 1927 as a regional car insurance company. Today, American Family 19 sells a full line of insurance products primarily in the Midwest and Western states.
Is American Family Car Insurance Good?
No. 2 American Family receives high marks from customers in our survey and is at or near the top in many subcategories of our rankings, including customer service, customer loyalty, and likelihood of renewal or recommendation. The company is number 1 in our rankings for claims handling. Rates with American Family are lower than the national average for men and women of all ages, and the company is more affordable for drivers with bad driving violations or poor credit.
American Family Customer Service
About 90% of American family policyholders say they are either satisfied or completely satisfied with the customer service they receive. The company has some of the strongest survey responses in this category among insurers in our rankings, and is second only to USAA in this subcategory. American Family also performs well in our survey for ease of contacting customer service, and has the lowest percentage of consumers who express dissatisfaction with the customer service they receive.
American Family Claims Handling
American Family ranked higher for claims handling than any other insurer in our analysis, and a higher percentage of consumers were satisfied with the ease of filing a claim, status updates during the claims process, and how the claim was resolved. Expresses About 87 percent of survey respondents said they were satisfied with how their claim was handled overall, while only 3 percent said they were dissatisfied.
American Family Customer Loyalty.
With a customer loyalty score of 4.4 out of a possible 5.0, American Family ranks first in this subcategory for 2023 ahead of USAA. Nearly 90% of survey respondents said they were either likely or very likely to renew their policy with American Family, while just over 3% of American Family consumers said they were unlikely to renew. or very little.
